COOHÉ - BRAND STORY

My name is Ai, and I am the founder of Coohe. I was born and raised in China and moved to Denmark in 2006, together with my husband and 2 lovely children we reside on a second-generation farm in the beautiful city of Jægerspris.

With many years of experiences in the beauty industry and a passion for creating beneficial and healthy skincare products using the most luxurious ingredients without compromise, I founded COOHE.

Growing up in a Chinese herbal healthcare and food culture, herbs have always been an integral part of my childhood. My mother, a true herbs advocate, taught me a great deal about natural herbal medicine, and our family used herbs for medicine, in cooking, and to make our own herbal remedies.

This tradition has been passed down from generation to generation, resulting in a wealth of knowledge about health and well-being through herbal plants.

I believe that herb essence or energy, as well as the plant nutrients and natural phytochemicals, resonate perfectly in our bodies. Nature provides an infinite amount of combinations of active agents that are as complex as they are simple. The ingredients in these herbs have many properties that can be used perfectly for skincare, and preserving the natural healing energy of these ingredients is an essential element for radiant vitality and beauty.

At COOHE, we believe in a holistic approach to skincare, where our diet, lifestyle, and mindset play the biggest role in our skin health. A balanced mind, body, and spirit are integral to our overall well-being, and embracing a clean, non-toxic lifestyle is the key to looking and feeling your best!

By combining Chinese traditions of health and well-being, self-care pleasure, and Scandinavian beauty traditions for quality, simplicity, and sustainability, COOHE is dedicated to creating the cleanest, most natural, and effective skincare products for you!